"Reinvented" Superbowl Commercial

This campaign helped maintain the "Number one selling car in America" for Camry 

and also lowered the average age of buyers by 10 years.

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Online Video

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Online Video

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Online Video

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Online Video

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"Reinvented" Tweets

The day of the Super Bowl, Toyota asked Twitter "What do you want reinvented?" 

A team of artists and writers quickly turned requests into "reinventions" and tweeted them back out.

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Here are a few of my favorites.

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TV

The rest of the campaign followed the same strategy. This spot showed off all the cool new features on the new Camry.

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TV

We used NASCAR driver, Kyle Busch, to "reinvent" Camry as a sporty and fun-to-drive car.

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Online Video

To prove Toyota's commitment to the Camry and its racing heritage, we shot this web video with Toyota president Akio Toyoda (yes, that's the correct spelling). Akio is a licensed race car driver and loves going to the track.

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Online Video 

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Online Video

When's the last time you saw a Camry doing donuts? How about a Hybrid Camry? 

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Online Video

Burnouts? In a Camry? Hell yeah! Those are all real front-wheel burnouts. Car prep worked a little magic with the CPU, 

and the Camry was transformed into a tire-melting beast.

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Camry Effect Social Project

"Every Camry has a story. And every story has an effect." That was the idea behind this microsite. There are over six million Camry owners out there. This site collected their stories and served them up in a fun, easy-to-use format.

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Lincoln Tunnel Board

This is the massive board at the Lincoln Tunnel heading into New York City.

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