TV Spot
For the follow up to the "KEEP IT WILD" campaign, we created a whole body of work centered on the campfire and the stories that are shared around it. Some of the stories are funny, some are scary and some are emotional.
Annotated Youtube Experience
We created this annotated slate that appeared at the end of all the videos. Users could mouse over the different characters.
If they wanted to hear that story, all they had to do was give it a click.
"Spirit Bear"
"Jumpy"
This is an "easter egg" that we put in the annotation. It's a fun little reward for exploring the content.
"The Last Jump"
"Product Demo"
This is where we delivered the product story.
"Cut Off"
"Music Please"
If someone clicked on the guitar player, this video was served up. It's another easter egg just for fun.
"One of the Herd"
A Storytelling Partner
We teamed up with "The Moth" to bring this campaign to life at the Telluride Film Festival.
Storytellers
True stories were shared about time spent in the wild, including one woman who was attacked by a bear.
Staff Wardrobe
Everything was considered, even the shirts worn by event workers.
Poster
These were placed around Telluride to promote the event.
Poster
Poster
4Runner Shuttle
Wrapped 4Runners gave free shuttle rides to people going to the event.
4Runner Shuttle
Hand-Raiser Sign Ups
Premiums
Guests were given premiums like this leather journal.
Branded Fire Starter
Branded Camping Chair