TV Spot

For the follow up to the "KEEP IT WILD" campaign, we created a whole body of work centered on the campfire and the stories that are shared around it. Some of the stories are funny, some are scary and some are emotional.

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Annotated Youtube Experience

We created this annotated slate that appeared at the end of all the videos. Users could mouse over the different characters. If they wanted to hear that story, all they had to do is give it a click, and Youtube would serve it up. 

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"Spirit Bear"

This is Paul Nicklen's story.

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"Jumpy"

This is an "Easter Egg" that we put in the annotation. It's a fun little reward for exploring the content.

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"The Last Jump"

This is Chris McNamara's story.

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"Product Demo"

This is where we delivered the product news, but we did it in an unforced and natural way.

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"Cut Off"

This is Chris Burkard's story.

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"Music Please"

If someone clicked on the guitar player, this video was served up. It's another hidden Easter Egg. 

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"One of the Herd"

This is Andy Best's story.

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A Storytelling Partner

We teamed up with "The Moth" to bring the campaign to life at outdoor events like this one at The Telluride Film Festival. The Moth Radio Hour is a popular radio and podcast storytelling program. Their tagline is "True stories told live." They were a perfect partner for our "Campfire Stories" events.

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Storytellers

True stories were shared about time spent in the wild, including one woman who was attacked by a bear. The stories were also recorded for use in a podcast by "The Moth".

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Staff Wardrobe

Everything was considered, even the shirts that event organizers wore during the event.

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Poster

Posters were placed around Telluride to promote the event.

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Poster

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Poster

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4Runner Shuttle

Wrapped 4Runners offered free shuttle service for people heading to the event.  

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4Runner Shuttle

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Hand-raiser Sign ups

Guests could sign up for 4Runner updates and specials.

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Premiums

Guests were given premiums for signing up, like this leather journal.

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Premiums

Branded fire starter

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Premiums

Branded camping chair

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