Integrated Brand Campaign

Pennzoil wanted needed a campaign that would appeal to “soccer moms” without turning off their loyal following of “gear heads.” To do that, we decided to focus on the real end user, the engine. We brought engines to life, and they were on a mission to get Pennzoil. The engine was like a hungry child, and it was up to mom to make sure it got what it needed, Pennzoil. Careful attention to detail kept the engines realistic, so “gear heads” could relate to it too. In the end, it was a big hit with both groups.

~
~
~
~
~
~
~
~
~
~

These limited edition posters for Penzoil Racing were printed on vintage paper stock and passed out at events. 

~
~
~