The Frontier didn't really stand for anything before this campaign. It didn't have a clear personality or position. This campaign changed that by positioning the new Frontier as tough and capable. 

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Each piece in the campaign drove home the point that the new Frontier was a truck with attitude presence.

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Print Ads

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Gym Posters

These posters were placed in health clubs and gyms. Just one more step in positioning the Frontier as a “tough” truck.

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